It is essential that planners act as influencers in order to bring projects to life. Gathering data and information as well as crafting a narrative that informs decision-makers and ensures success is critical to the planner's role. In this workshop, we will deconstruct the components of a story and demonstrate how the structure and psychology behind them illicit an emotional response to work in your favor. The hard work of planning cannot be turned into reality without the stakeholder support on the project's road to realization; therefore, persuasion, consensus building, and compelling arguments are crucial to bringing projects from the theoretical realm, to green-lit initiatives. Come learn how to craft a story, deliver it with confidence, win approvals, and make your planned projects a reality.
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